Digital marketing is the use of digital technologies and media in a creative yet efficient manner to achieve marketing goals. It refers to brand or product advertising and promotion given via digital channels such as search engines, websites, social media, e-mails, and mobile applications. An MSC (master’s degree) in digital marketing in the United Kingdom is a one-year graduate education program that is frequently available as a Master of Science or Master of Arts degree. The curriculum, which is designed per current industry norms, is quickly gaining popularity among students because of how multidisciplinary it is and how social media is the future. The main reason for this is the increased demand from businesses trying to establish a virtual presence for themselves that automatically helps in generating organic leads, thus leading to a profitable business model.Â
Why Study an MSc in Digital Marketing in the UK?
The United Kingdom is home to some of the world’s most successful companies and organisations. Universities in the UK have broad course curriculums, flexibility of part-time and full-time modes, and outstanding scholarship opportunities. Moreover, post the completion of your degree, the country offers a plethora of lucrative professional opportunities for both entrepreneurs as well as working professionals. Furthermore, the typical marketer’s income in the United Kingdom is at par with the world standard. Beginning at £26,000, it may escalate to £75000 with a master’s degree. A master’s degree in digital marketing from a reputed university will strengthen your résumé, making it simpler to get work and achieve professional success.Â
These colleges provide you with the information, skills, and real-world experience you need to become an excellent marketer. Because of the high value of digital marketing education in the UK, employment, and pay are higher than in other professions. To add to that, the rising digital needs of businesses all over the world has made this profession exponentially more popular. Some institutions provide MSc digital marketing in the UK with placement services to assist students in obtaining jobs in the United Kingdom. There are several scholarships available for overseas students wishing to pursue master’s degrees at UK universities. So, let’s have a look at some of the best institutions that offer MSc digital marketing in UK universities.
Top Universities
1. University of Southampton
This MSc in Digital Marketing at the University of Southampton allows students to get the creative, business-oriented skills needed for a career in digital marketing. The curriculum is taught by professionals from the Business School and the Web Science Institute.Â
The course covers a variety of topics, including emerging digital communication techniques, web analytics, user behavior insights, the impact of online and multi-channel retailing, the technology underlying digital marketing, advertising, sponsorship, public relations, project design, and management.
Compulsory modules give a solid foundation in the subject’s abilities, while optional modules allow students to deepen their knowledge or specialize in certain areas.
- International fees: £25,000
- Score in Bachelor’s Degree: Above 60%
- IELTS: 6.5 (R&W) 6.0 (S&L)
2. King’s College London
You will be introduced to a multidimensional picture of digital marketing in the UK at King’s College London, covering, among other things, web technology, analytics, branding, social media marketing, and consumer behavior in the digital era. They give in-depth assessments of critical insights into marketing decisions in a digital arena, intending to develop experienced specialists.
It is one of the best institutions in the UK for a master’s degree in digital marketing, with considerable worldwide research. It allows students to investigate many areas of digital marketing. This year, it is ranked 35th in the QS World University Rankings.
- International fees: £31,260
- Score in Bachelors- 65% or 8/10
- IELTS- 7.0/TOEFL- 100/ PTE- 69
3. Durham University Business School
Durham University has partnered with the Chartered Institute of Marketing (CIM) to offer professional certifications to students through the CIM Graduate Gateway. Employers strongly appreciate CIM qualifications, which are meant to supplement the university’s degrees, ensuring that students have the greatest potential possibilities for a successful career in marketing.
This MSc in Digital Marketing in the UK is taught by qualified academic and industry experts who blend theoretical and practical expertise. You’ll learn about digital marketing strategy, content marketing, SEO, social media marketing, web analytics, and PPC advertising, among other things. Furthermore, Durham University provides students with worldwide exposure through its unique “Dissertation Abroad scheme,” which allows students to submit a research paper on the university’s overseas partner. Guest lectures from Google, Deloitte, and Sage enrich the learning experience by allowing students to get insights from industry leaders.
- International fees: £27,000
- IELTS- 6.5/TOEFL- 92/ PTE- 62
4. University of Strathclyde
The University of Strathclyde’s Digital Marketing Management degree was established in conjunction with industry in response to increasing demand for graduates with digital marketing capabilities. You may get an awareness of digital technologies and their applications for business while also learning about digital marketing in practice via hands-on experience with established and upcoming digital media.
- International fees- £23,650
- Score in Bachelors: 55% or more
- IELTS: 6.5
5. Coventry University
Coventry University is a Chartered Institute of Marketing (CIM) recognized study center, thus after finishing this course, you will be able to add to your master’s degree and gain the CIM Professional Diploma in Marketing qualification. By studying modules on topics such as managing digital marketing projects and disruptive technologies, you may get information about digital marketing in the UK that might be valuable in a potential future career in digital marketing.Â
- International fees- £18,250
- Score in Bachelors: 55% or more
- IELTS: 6.5
6. Heriot-Watt University
Heriot-Watt University, founded in 1821, is the UK’s eighth-oldest higher education institution. The university has been around for 200 years, has reached various milestones, and is presently ranked among the top 50 in the United Kingdom. The institution provides one of the top digital marketing degrees in the United Kingdom.
- International fees-£25,800
- Score in Bachelors- 55% or more
- IELTS- 6.5
7. University of Reading
The well-known University of Reading offers over 250 undergraduate programs as well as over 150 taught postgraduate programs. Over the last 10 years, the university has committed more than 500 million GBP to improving teaching, research, and student facilities.
- International fees- £13,600
- Score in Bachelor- 65% or more
- IELTS- 6.5
8. University of Exeter
The course, which was created with substantial input from digital marketing experts, provides a diversified set of skills as well as a thorough grasp of the digital marketing mix. It includes important topics including marketing statistics, campaign planning and reporting, and digital innovation, ensuring that students are well-prepared to face a wide range of difficulties in their future professions. The University of Exeter provides an MSc in Digital Marketing in the UK at the graduate level, which includes advanced themes such as digital strategy, data analytics, mobile marketing, and e-commerce. Students will also be able to obtain hands-on experience through industrial placements and real-world projects.
- International fees- £24,000
- Score in Bachelor- 55% or more
- IELTS- 6.5
9. University of Leeds
The University of Leeds provides a Master’s degree in Advertising and Marketing that combines advertising and branding with marketing management and communications expertise. During this MSc in Digital Marketing in the UK, students will obtain a deep grasp of the essential ideas of digital marketing, such as strategy and consumer behavior.
- International fees- £27,500
- Score in Bachelor- 55% or more
- IELTS- 6.5
10. University of Surrey
The University of Surrey is a public university in Guildford, England. Following the recommendations of the Robbins Report, the university, and numerous other institutions were awarded royal charters in 1966. It is one of the finest institutions in the UK for master’s degrees in digital marketing.
- International fees- £20,200
- Score in Bachelor- 55%
- IELTS- 6.5 to 7.0
Graduates with an MSc in digital marketing in the UK are uniquely suited to drive firms toward a more profitable future.
To be on the safe side, make sure to examine the official website of the university to which you wish to get admitted before drawing any conclusions. Admissify assists students in shortlisting the finest universities by providing free advice 24/7 from our career specialists.
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FAQs
Are there any scholarships for students pursuing MSc in digital marketing at UK universities?
Business and Management Scholarships by the University of Reading, Merit Scholarships for Indians by Northumbria University, Global Scholarships by the University of West Scotland, International Academic Excellence Scholarship by Coventry University, LJMU Achievement Scholarships by Liverpool John Moores University, PG-Taught International Scholarship by the University of Plymouth, etc are some scholarships offered for MSc in Digital Marketing in the UK.
Is there any scope for MSc digital marketing in the UK?
With a (master’s degree) or MSc in digital marketing in the UK, you may work in some of the following specialized jobs. An estimate of the expected salary is given below:
- Content Marketing Strategist – £78,500
- Chief Marketing Officer – £124,000
- Creative Marketing Lead – £78,800
- Market Research Analyst – £86,500
- Digital Marketing Manager – £94,100
- Creative Writer – £50,300
- Brand Manager – £115,000
- Brand Ambassador – £113,000
- Campaign Specialist – £72,500.
Which field is best in digital marketing?
Digital media management, SEM/SEO, content planning, brand marketing, and other digital marketing specialties are in high demand.
Which degree is best for digital marketing in the UK?
A bachelor’s degree in advertising, marketing, journalism, or communications provides the best foundation for pursuing a career in digital marketing as well as a master’s degree in digital marketing in the UK.
What is the English language requirement for getting admission to UK universities offering a Master’s in Digital Marketing?
Universities that offer Msc digital marketing in the UK need a minimum IELTS score of 6.5.
What is the cost of pursuing a master’s in Digital Marketing in the UK?
Tuition for an MSc in Digital Marketing in the United Kingdom ranges from 15,200 to 29,800 GBP. This is around 15 lakhs to 29 lakhs INR. Furthermore, residing in the UK may result in you spending roughly 10,000 GBP every month. Your degree might cost you up to 30 lakh INR in total.
How long does it take to complete an MSc in Digital Marketing in the UK?
In the United Kingdom, a master’s degree in digital marketing lasts one year. If you pick a professional placement option for the course, it might take up to two years.
Is a student visa mandatory to study for an MSc in Digital Marketing in the United Kingdom? What is the price?
To pursue an MSc in Digital Marketing in a UK university, you will require an F1 student visa. The visa application fee is 451.98 EUR (36,998 INR).
Avinash Singh is a study abroad consultant with over 10 years of experience helping students achieve their academic goals. He is an expert in the US, Australian, German, and Canadian education systems and has helped hundreds of students secure admission to top universities around the world. In his spare time, Avinash enjoys traveling, hiking, and spending time with his family. He is also an avid reader and loves to learn new things.
