Marketing
Specialization
Marketing refers to companies or corporations that promote the purchase and sale of a product or service. It includes the advertising, selling, and distribution of finished goods. Marketing is the process of promoting businesses and increasing profits. Marketing courses teach students about marketing strategies, practices, and new marketing management techniques.
Scope & Opportunities
Marketing courses cover advertising, segmentation, positioning, sales, and customer relationship management. Because marketing plays a vital role in a company's image, it is becoming a more popular course among students.
Study Marketing Abroad: Key Features
|
Feature |
Information |
|
Total Number of Universities |
There are thousands of universities worldwide offering Master's in Marketing programs. |
|
Best Countries to Pursue Marketing |
- USA - UK - Canada - Australia - Germany - France - Netherlands |
|
Courses Available |
- Master of Science (MSc) in Marketing - Master of Arts (MA) in Marketing - Master of Business Administration (MBA) with a focus on Marketing |
|
Duration |
- MSc in Marketing: 1-2 years - MA in Marketing: 1-2 years - MBA with a focus on Marketing: 2 years |
|
Exams Required |
- GMAT or GRE for MBA programs - TOEFL or IELTS for English proficiency |
|
Annual Tuition Fees |
- USA: $40,000 - $60,000 - UK: £25,000 - £65,000 - Canada: CAD 35,000 - CAD 70,000 - Australia: AUD 35,000 - AUD 80,000 - Germany: €15,000 - €35,000 - France: €12,000 - €35,000 - Netherlands: €11,000 - €33,000 |
|
Average Salary per Annum |
- Marketing Manager: $80,000 - $120,000 - Marketing Research Analyst: $60,000 - $90,000 - Digital Marketing Specialist: $50,000 - $80,000 |
|
Intakes Available |
- Most universities have multiple intakes per year, e.g., Fall, Spring, Summer |
|
Top Universities |
- Harvard University - Stanford University - University of Cambridge - University of Pennsylvania - University of Oxford |
|
Top Scholarships |
- University-specific scholarships based on academic excellence and financial need. - Government-funded scholarships in some countries |
|
Top Career Opportunities |
- Marketing Manager - Marketing Research Analyst - Digital Marketing Specialist - Brand Manager - Advertising Executive |
Best Marketing Colleges in the World for Indian Students
|
University Name |
QS World University Rankings 2024 (Marketing) |
Annual Tuition Fees (INR) |
|
Harvard University |
1 |
50,00,000 - 70,00,000 |
|
Stanford University |
2 |
50,00,000 - 70,00,000 |
|
University of Cambridge |
3 |
30,00,000 - 80,00,000 |
|
University of Pennsylvania |
4 |
50,00,000 - 70,00,000 |
|
University of Oxford |
5 |
30,00,000 - 80,00,000 |
|
University of California, Berkeley |
6 |
50,00,000 - 70,00,000 |
|
University of Michigan |
7 |
40,00,000 - 60,00,000 |
|
University of Texas at Austin |
8 |
40,00,000 - 60,00,000 |
|
University of Illinois at Urbana-Champaign |
9 |
40,00,000 - 60,00,000 |
|
University of Wisconsin-Madison |
10 |
40,00,000 - 60,00,000 |
Eligibility Requirements for Marketing
|
Eligibility Criteria |
Minimum Score/Requirement |
|
Educational Qualifications |
- High school diploma or equivalent |
|
Standardised Tests |
- SAT: 1200+ or ACT: 26+ - Some universities may accept GMAT or GRE scores |
|
Language Proficiency Test |
- IELTS: 6.0+ or TOEFL: 80+ |
|
Immigration Requirements |
- Valid student visa for the host country |
|
Work Experience |
- Not typically required for undergraduate programs |
Top Programs in Marketing Abroad
|
University Name |
Programs Offered |
|
University of Pennsylvania |
- Bachelor of Science (BS) in Economics with a concentration in Marketing |
|
University of California, Berkeley |
- Bachelor of Science (BS) in Business Administration with a Marketing emphasis |
|
New York University |
- Bachelor of Science (BS) in Business with a Marketing major |
|
University of Michigan |
- Bachelor’s of Business Administration (BBA) with a Marketing concentration |
|
University of Texas at Austin |
- Bachelor’s of the Business Administration (BBA) in Marketing |
|
University of Illinois at Urbana-Champaign |
- Bachelor of Science (BS) in Marketing |
|
University of Wisconsin-Madison |
- Bachelor’s of the Business Administration (BBA) in Marketing |
Cost of living & studying Marketing Abroad
|
Country |
Annual Tuition Fees |
Estimated Annual Cost of Living |
|
USA |
$20,000 - $50,000 |
$10,000 - $20,000 |
|
UK |
£10,000 - £30,000 |
£8,000 - £15,000 |
|
Canada |
CAD 15,000 - CAD 40,000 |
CAD 10,000 - CAD 20,000 |
|
Australia |
AUD 20,000 - AUD 45,000 |
AUD 12,000 - AUD 20,000 |
|
Germany |
€5,000 - €20,000 |
€8,000 - €15,000 |
|
France |
€10,000 - €20,000 |
€10,000 - €15,000 |
|
Netherlands |
€8,000 - €20,000 |
€10,000 - €15,000 |
Scholarships for Marketing Programs
|
Scholarship Name |
Benefits for Indian Students |
|
Chevening Scholarship |
Covers full tuition, living expenses, and travel for a one-year Master's program in the UK |
|
Fulbright-Nehru Master's Fellowship |
Covers full tuition, living expenses, and travel expenses for study in the USA |
|
Erasmus Mundus Scholarship |
Provides financial support for studying in multiple European countries |
|
DAAD Scholarships |
Full or partial tuition and living expenses for studying in Germany |
|
Rotary Foundation Global Grant Scholarship |
Provides funding for tuition, accommodation, and travel for studying in multiple countries |
Job Profile for Marketing
|
Job Profile |
Average Annual Salary |
Famous Companies |
|
Marketing Manager |
$80,000 - $120,000 |
Google, Apple, Amazon, Procter & Gamble |
|
Marketing Research Analyst |
$60,000 - $90,000 |
Nielsen, Kantar, Ipsos |
|
Digital Marketing Specialist |
$50,000 - $80,000 |
HubSpot, Adobe, Salesforce |
|
Brand Manager |
$70,000 - $100,000 |
Unilever, Coca-Cola, Nike |
|
Advertising Executive |
$60,000 - $90,000 |
Ogilvy, BBDO, Leo Burnett |
"Admissify" provides specialized services for students aiming to study abroad. It facilitates university selection, aids in application preparation, offers visa assistance, and helps secure scholarships. With a streamlined process and expert guidance, Admissify ensures a successful transition to international education, supporting students in effectively achieving their academic goals.
Interested in Marketing?
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Talk to a CounsellorCareer Prospects
- High demand in global markets
- Lucrative salary packages
- Research & Development roles
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