Last Updated on February 11, 2026
A cue card for the question “Describe a good advertisement that you think is useful” can be found in this IELTS speaking blog. The IELTS Speaking test consists of three parts: the introduction, the cue card round, and the follow-up discussion round. You will have 11 to 15 minutes to demonstrate your speaking skills, fluency, and ideas to the examiner.
In this article, we’ve included three model responses for this IELTS Speaking Cue Card, along with commonly asked follow-up questions, to help you understand how to approach this topic confidently in the exam.
IELTS Speaking Part 2: Describe a good advertisement that you think is useful
In IELTS Speaking Task 2 (Part 2), the examiner will give you an IELTS Cue Card with a topic written on it. You’ll have one minute to prepare your answer and then you must speak for 1–2 minutes.
For this topic, you’ll be asked to talk about “Describe a good advertisement that you think is useful.” Once you finish speaking, the examiner will move on to Part 3, which includes a discussion based on the same theme.
You should say:
- What the advertisement is about
- Where you saw it
- What product or service it promotes
- And explain why you think this advertisement is useful
Describe a good advertisement that you think is useful – Model Answer 1
- Introduction
Nowadays, there is too much advertising, and very few of them ever make much of an impression. A road safety advertisement is one of the ads that I consider to be very helpful.
- What the advertisement is about and where you saw it
The advert is concentrated on the risks of driving with a mobile phone. It appeared to me first on TV and then on social media platforms as well.
- What product or service does it promotes
It is not advertising a commercial product but creates awareness of responsible driving and road safety regulations.
- Why you think it is useful
This is a practical advertisement since the impacts of irresponsible driving in real-life circumstances are depicted very realistically. It will put the people to think prior to violating the road rules and promote safer road behaviour.
- Conclusion
On the whole, this advertisement manages to convey a strong message and contribute to the awareness among drivers.
Describe a good advertisement that you think is useful – Model Answer 2
- Introduction
A good advert will be one that educates the people and is in a position to guide them towards making informed judgments. The advertisement that impressed me was one that was related to a health product.
- What the advertisement is about and where you saw it
The commercial advertises a health drink that is an immunity boost. I watched it on the television during the COVID-19 pandemic, when everyone was much worried about their health.
- What product or service it promotes
It advertises a health supplement which purports to boost immunity and better well-being.
- Why you think it is useful
I have found this advertisement helpful, as it made a clear explanation of the advantages of the product and made people take preventive measures of their health. It was educative and not deceptive.
- Conclusion
What was different in this ad was that it was a real-life issue which had been solved in a practical manner.
Describe a good advertisement that you think is useful – Model Answer 3
- Introduction
Not all advertisements are meaningful, but some truly serve a purpose. One advertisement that I consider useful is related to online education.
- What the advertisement is about and where you saw it
The advertisement highlights the importance of skill-based learning through online courses. I saw it on YouTube while watching educational videos.
- What product or service it promotes
It promotes an online learning platform that offers affordable courses for students and working professionals.
- Why you think it is useful
I think this advertisement is useful because it motivates people to upskill and focus on learning practical skills. It also explains how education can be flexible and accessible to everyone.
- Conclusion
This advertisement inspired me to think seriously about continuous learning and self-improvement.
Follow-Up Questions for Describe a Good Advertisement That You Think Is Useful
Follow-up questions for “Describe a good advertisement that you think is useful” are given below. In the actual IELTS exam, this section lasts for about 4-5 minutes and involves a discussion on broader ideas related to advertisements.
- What kind of advertisements do people like the most?
Advertisements that are informative, entertaining or that people can relate to, are normally liked. Advertisements that have an explicit message are usually more appealing.
- Do you think advertisements influence people’s buying decisions?
There is a lot of truth to the fact that advertisements are very powerful in persuading people particularly when they emphasise benefits, discounts or address a widely occurring issue.
- Are advertisements more effective on television or the internet?
The internet advertisements are more efficient in the present days as they can reach a broader audience and are more specific compared to the television advertisements.
- Do you think children are affected by advertisements?
Yes, children are easy to persuade by advertising, in particular, the one concerning toys, food, and cartoons.
- Should advertisements be regulated by the government?
Advertisements ought to be controlled, yes, not to attract false claims and to ensure that consumers are not misled by the adverts.
Vocabulary for IELTS Cue Card
| Word/Phrase | Meaning | Example Sentence |
| Awareness | Knowledge or understanding of an issue | The advertisement spreads awareness about road safety. |
| Informative | Providing useful information | I prefer informative advertisements. |
| Misleading | Giving false or incorrect information | Some ads can be misleading. |
| Influence | The power to affect decisions | Advertisements influence buying behaviour. |
| Relatable | Easy to connect with personally | The ad was relatable to daily life. |
| Promote | To advertise or support a product/service | The advertisement promotes online learning. |
| Effective | Producing the desired result | The campaign was highly effective. |
| Consumer | A person who buys goods or services | Consumers should be protected from false ads. |
Conclusion
The IELTS Speaking cue card, the one that describes a good advertisement that you believe to be useful, enables the applicants to use their opinion, exhibiting clarity and organisation. Candidates can demonstrate a high score in the IELTS Speaking exam by simply describing the advert, where they saw it and why it is practical.
FAQs
Choose an advertisement that clearly informs, solves a problem, or creates social awareness.
Yes, social awareness advertisements are completely acceptable and often score well.
Yes, you can explain it in your own words as long as the idea is clear and logical.
You should speak confidently for 1–2 minutes, covering all points on the cue card.
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